Last Updated: March 21, 2026
Developer: Magima Kids LLC
Contact: hello@magima.kids
Phone: (323) 366-1535
Website: www.magima.kids
THE SHORT VERSION:
All creations stay on your device. We can't see anything your child creates. We don't collect names, emails, or identifying information.
Magima Kids is designed for children. We take their privacy seriously. This app complies with the Children's Online Privacy Protection Act (COPPA), the Family Educational Rights and Privacy Act (FERPA), and Apple's App Store Guidelines for children's apps (Kids Category).
In plain terms: Today, everything stays on the device. We cannot see, access, or retrieve anything your child creates or does in the app. If we introduce features that change this in the future, they will require separate parental consent before activation.
The only personal information we collect, as defined under COPPA, is persistent identifiers used solely for internal operations. These are collected and processed by Apple as part of their standard App Analytics service, which provides us with:
This data is anonymous and aggregated by Apple before we see it. We cannot identify individual users. We cannot see who is using the app, only aggregate totals (e.g., "the app was opened 500 times this week"). This qualifies for the internal operations exception under 16 CFR 312.5(c)(7), which does not require verifiable parental consent.
The app includes local diagnostic logging using Apple's os.log framework. These logs are stored on the device only and are visible only through Xcode or Console.app during development. These logs are NOT transmitted to any server and are NOT visible in Apple App Store Connect. They exist solely for debugging during development.
The app stores the following data locally on the device only:
This data is currently stored only on the device. It is not uploaded to any server, cloud service, or third party. Future features such as cloud save or AI-assisted creation may process some data externally; see "Future Features and Consent Tiers" below.
We do not collect, request, or have access to:
Anonymous, aggregated analytics data from Apple is used exclusively for:
We do not use any data for:
The Magic Camera feature uses Apple's on-device Vision framework to:
This processing happens entirely on the device's processor. No biometric templates, facial recognition data, or body measurements are created, stored, or transmitted. The processed data exists only momentarily in device memory during the camera session and is discarded each frame. No AI processing data is saved, logged, or sent anywhere.
The app includes Magi, a kid-safe contextual helper that responds to voice input. Magi is a deterministic, rule-based assistant (not a generative AI or chatbot). It uses keyword matching to provide helpful responses and guide kids through the creative tools.
requiresOnDeviceRecognition enabledSpeech recognition permission is requested at the time of first use (when the child taps the "Ask Magi" button), not during initial app setup. Microphone permission (granted during setup behind a parental gate) is required for voice input.
The app includes creative features that use the device's camera and microphone:
The app uses Apple's PhotosPicker to allow users to select photos as creative backdrops in the Magic Camera feature. The app can only see items the user explicitly selects. It does not have broad access to the photo library and does not scan or index photos.
The MagiMatic drawing feature includes a screen recording option that uses Apple's ReplayKit to capture the app's screen content. The front-facing camera and microphone are disabled during screen recordings. Recordings are saved to the device's Photos library only at the user's direction. The developer has no access to recordings.
Users can export a profile and all associated creations to a .magimaprofile file, which can be saved to the device's Files app or iCloud Drive. This export is user-initiated and contains the profile name, avatar selection, and creative content (artwork, music, animations). It does not contain device identifiers, analytics data, or any information beyond what the user created within the app. Exported files can be imported on another device to transfer a child's creations. Each export file can only be imported once.
Device motion sensors are used for 360° panoramic backgrounds that respond to device orientation. Motion data is processed in real-time on the device and is never stored, logged, or transmitted.
Apple provides anonymous, aggregated analytics to developers through App Store Connect. Apple acts as the data processor and aggregates all data before it reaches the developer, preventing individual identification.
The app makes a single network request to Apple's iTunes Lookup API to check if a newer version is available. This request contains only the app's bundle identifier (public information) and no user data.
Future updates may integrate additional services (such as AI content generation or cloud storage). Any such integrations will be disclosed in an updated privacy policy and will require verifiable parental consent before activation. See "Future Features and Consent Tiers" below.
| Data Type | Retention |
|---|---|
| Profile data (name, avatar, UUID) | Until user deletes profile or uninstalls app |
| Artwork, music, and animation creations | Until user deletes or uninstalls app |
| App preferences | Until app reinstalled |
| Photos/videos saved to Photos library | Managed by user in Photos app |
| Temporary video recordings | Deleted automatically on next app launch |
| Apple App Analytics | Retained by Apple per their 25-month rolling deletion policy |
| On-device diagnostic logs | Managed by iOS, not persistent |
| Person segmentation / body pose data | Discarded each frame, never stored |
| Magi voice input / speech recognition | Processed on-device in real-time, discarded after each request |
Parents and teachers can delete profiles and all associated creations directly within the app's Settings screen.
We collect persistent identifiers solely for the following internal operations as defined under COPPA (16 CFR 312.2):
These identifiers are processed by Apple in anonymous, aggregated form. We ensure they are not used to contact any individual, for behavioral advertising, to build profiles on individuals, or for any other purpose, through the following safeguards:
Magima Kids is designed and intended for use by children under 13 and is published in Apple's Kids Category.
Magima Kids is suitable for use in educational settings:
Note: If an educator directs students to create work within the app and associates those creations with specific students (e.g., through named profiles), the creations may constitute education records under FERPA. In such cases, the school — not Magima Kids LLC — maintains custody and responsibility for those records, as all data remains on the school-controlled device.
Recommendation for schools: Create profiles with pseudonymous labels (e.g., "Station 1", "Blue Team", generic avatars) rather than students' real names to minimize personally identifiable information on shared devices.
iCloud Photos warning: When photos or videos are saved to the device's Photos library, they may sync to iCloud if enabled on the device. Schools deploying Magima Kids on managed devices should ensure iCloud Photos is disabled via MDM profile to prevent student-created content from syncing to iCloud.
Schools and districts can deploy Magima Kids via Apple School Manager or Apple Configurator with confidence that no student data leaves the device.
Parents and guardians have the right to:
Magima Kids may introduce new capabilities over time. We use a tiered consent model so that new features never activate without appropriate permission. Each tier builds on the previous one.
This is the app today. All creative tools work offline with no accounts, no servers, and no data leaving the device. The only data collection is anonymous Apple App Analytics under the COPPA internal operations exception.
Future updates may include features such as:
Future updates may include features such as:
We may introduce optional web-based portals for parents and teachers to:
Parent and teacher accounts are adult accounts and do not collect children's personal information directly — they provide a management layer over the child's on-device experience. In school settings, the school may provide consent on behalf of parents for the collection of student information for educational use, as permitted under COPPA (16 CFR 312.5(c)(1)) and the FERPA school official exception. Such consent applies only to educational use within the school context.
For All Future Features:
If we make material changes to how we handle children's information, we will provide prominent notice within the app and, where required by law, obtain any necessary parental consent before implementing the changes.
If you have questions about this Privacy Policy, our data practices, or your child's privacy, please contact us at:
Magima Kids LLC
Email: hello@magima.kids
Phone: (323) 366-1535
Website: www.magima.kids
Mailing Address: 415 W. Ave 42, Los Angeles, CA 90065
This privacy policy is effective as of March 21, 2026.